Blogging is a social activity shared with your company’s audience. The blog that is hosted on your company’s site is one of the best places to share content, however it is only valuable if it’s being viewed. Below are a few tips on how to improve the visibility of your future blog posts. 1. Integrate keywords …
Common Marketing Questions
Part 3: How do I overcome writer’s block when blogging?
The previous articles in this three-part series discussed using social media when searching for inspiration, and using major brands and your own experiences as case studies. We have one last post in our three-part series to inspire your writing. In this article we will discuss looking through your old posts and seeing what readers and …
Part 3: How do I overcome writer’s block when blogging?Read More
Part 2: How do I overcome writer’s block when blogging?
In part 1 we discussed the techniques and advantages of utilizing social media when looking for blog inspiration. In this article we will discuss the influence of using major brands and your own company as a case study. Drawing information from major brands can help inspire a blog article with several advantages. Using major brands within …
Part 2: How do I overcome writer’s block when blogging?Read More
Part 1: How do I overcome writer’s block when blogging?
Just like all other types of creative writing, blog writing requires originality. Some days are more difficult than others to come up with innovative ideas, but everyone suffers from writer’s block from time to time. Throughout this three-part series we will explore ways to find inspiration when creating blog posts. First, we will discuss finding ideas through …
Part 1: How do I overcome writer’s block when blogging?Read More
What are popular color trends for 2014?
In 2013, the eloquent and energetic Emerald was awarded color of the year by Pantone, a company considered the authority on color in paint, fabric, and manufacturing. The 2014 color of the year was awarded to the dazzling and innovative Radiant Orchid. Leatrice Eiseman, executive director of the Pantone Color Institute, describes the color as …
Does age affect color preferences?
When marketing your business, it is necessary to know who your target audience is in order to tailor your marketing efforts accordingly. When examining your audience, age is a component to consider carefully. Your target audience’s age can affect how your marketing materials are perceived, especially considering color preference varies based on age. In Faber …
Who uses social networking sites?
With the use of social networking sites continually on the rise, it is crucial to know who is the typical user of these sites in order to effectively market your business. In 2005 the Pew Research Center’s Internet and American Life Project reported that only 8% of US adults reported using social media. That number …
How do consumers view online reviews?
Online reviews are an integral part of our lives these days, and often the closest thing to actually experiencing a product or service before making a purchase. It is no surprise that positive reviews of a product can increase sales and negative reviews can decrease sales, however, how do consumers actually view these online product …
How do I track traffic on my company website?
By installing web analytics on your website you will be able to measure the site statistics and analyze traffic behavior. Analytics allow you to monitor the visitors on your website, reviewing how long a visitor stayed on your site and where they are from. You can also learn about a visitor’s clickstream (or click-throughs), check …
What is better, offset or digital printing?
This seems to be a common question that arises in our industry, and the answer is… “It really depends!” First let’s take a look at the differences between of offset and digital printing. Offset lithography is the most common form of high volume commercial printing technology. The mechanical process for offset printing is as follows: …
What are the social media predictions for 2013?
Businesses of all sizes pour time and resources into the implementation of social media to engage with potential customers and to create awareness about their product and services. When deciding to use social media as a marketing strategy, it is important to look at upcoming trends in order to strategically create a social media …
What are popular color trends for 2013?
In 2012, Tangerine Tango, an exuberant, reddish orange, was awarded Pantone Color of the year. In 2013, Emerald, an eloquent, energetic green, that elevates our sense of well-being by inspiring insight as well as advocating balance and tranquility takes the honor. Emerald is usually affiliated with dazzling, beloved gemstones, and the perception of Emerald is …