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Offset Printing
Print Or Perish—Why Printed Material Still Matters
Social media and the rapid rise of mobile usage—mentioned in our post “Mobile Trends And Tactics To Get Your Business Noticed”—has led some marketers to focus solely on digital marketing and wrongly assume that print no longer matters. Your business still needs printed collateral and here are 25 reasons why. Compared to online information, a …
What is better, offset or digital printing?
This seems to be a common question that arises in our industry, and the answer is… “It really depends!” First let’s take a look at the differences between of offset and digital printing. Offset lithography is the most common form of high volume commercial printing technology. The mechanical process for offset printing is as follows: …